New: conversational Urdu and Punjabi speech corpora now licensable  See the catalog →

Urdu · national language of Pakistan · Nastaliq script · ~230 million speakers worldwide

Urdu AI training data: speech, text, OCR and RLHF

Urdu has well over 200 million speakers, is mutually intelligible with spoken Hindi, and is still badly served by open corpora: read speech, news text, no Roman Urdu, no telephony, no code-switching. We collect the Urdu production systems actually hear — nationwide, to quota, consented per record and licensed for training.

Free unwatermarked samplePer-record consentTraining-rights licenceDelivered to your S3 / GCS / Azure

At a glance

Urdu training data: the facts a buyer needs first

What decides whether an Urdu programme succeeds, before anyone writes a statement of work.

Speakers~80 million L1+L2 in Pakistan (national language and lingua franca); ~70 million in India; large diaspora in the UK, US, Canada, Gulf and Australia. Spoken Urdu and Hindi are largely mutually intelligible
ScriptPerso-Arabic in the Nastaliq style — slanted, stacked ligatures that break OCR trained on Naskh Arabic. Also written informally as Roman Urdu in Latin script across chat, search and social media
Varieties we fieldStandard (Karachi, Islamabad), Lahori, Dakhini-influenced Karachi Urdu, and Urdu–English code-switched urban speech; regional-accented Urdu from L2 speakers (Punjabi, Pashto, Sindhi L1) to quota
Where we collectNationwide — deepest pools in Karachi, Lahore, Islamabad–Rawalpindi, Faisalabad, Multan, Peshawar and Hyderabad, plus rural districts in every province
Capability tierDeep speech · Deep text · Deep image/OCR
Typical pilot50–200 hours of speech, or 25k–100k text items, in 3–5 weeks; creditable against production
LicencePerpetual, worldwide, sublicensable; derivative-model rights stated explicitly. Licensing detail
DeliveryYour S3, GCS or Azure bucket with manifests, checksums, QA report and datasheet

Speaker figures are approximate, drawn from the 2023 census and public sources, and include second-language speakers where noted.

What you can license today

Built for

  • Fine-tuning Whisper, MMS, wav2vec 2.0 or in-house ASR for conversational and telephony Urdu
  • Urdu voice agents, IVR and call analytics for banks, telcos and government
  • Urdu LLM fine-tuning, evaluation and safety alignment
  • Nastaliq OCR for KYC documents, prescriptions, ledgers and archives
  • Urdu↔English and Urdu↔Hindi speech translation

Why models fail

The four things that break Urdu models

Open Urdu corpora are read speech and news text. Production Urdu is none of those things.

Nastaliq

Urdu is printed in Nastaliq, where letters stack diagonally and word shapes change with context. OCR trained on Naskh Arabic reads it as noise. Ground truth has to be Urdu-native, with reading order and ligature-aware segmentation. See why Urdu OCR is harder than Arabic OCR.

Code-switching

Urban Urdu switches into English every few words — nouns, verbs, whole clauses. ASR trained on monolingual Urdu misses half the content. Transcription conventions must state how English spans, hybrid verbs and Roman-script tokens are written. See how to fix code-switching in ASR.

Register and Roman Urdu

Formal Urdu is Persianised; conversational Urdu is not. Most typed Urdu online is Roman Urdu in Latin script with no standard spelling. Text models trained on news Urdu fail on how people actually write, and search, chat and moderation systems need Roman Urdu explicitly.

Hindi confusion

Spoken Urdu and Hindi overlap heavily, so multilingual models mislabel Urdu audio as Hindi and produce Devanagari output. Urdu data transfers measurably into Hindi ASR — and vice versa — but only if language ID and script policy are handled on purpose. See what transfers and what does not.

What we collect

Urdu speech, text, image and annotation data

Every stream is quota-controlled: demographic and acoustic spec approved by you, recruitment in the districts where speakers live, out-of-quota submissions rejected even when technically clean.

Deep

Speech for ASR

Spontaneous two-party conversation, 8 kHz telephony, read speech, wake words and commands, far-field and in-vehicle audio. Quotas across age, gender, urban/rural, region, L1 background and device. Verbatim transcripts with a written code-switching convention, diarization and noise tags.

Deep

Speech for TTS

Studio single- and multi-speaker Urdu voices, phonetically balanced scripts, 44.1/48 kHz, pronunciation lexicon with Perso-Arabic loanword handling. 10–40 hours per voice; see how much a TTS voice needs.

Deep

Text, SFT and RLHF

Native-authored instruction data and multi-turn dialogues in Urdu script and Roman Urdu, preference rankings by calibrated native raters, severity-graded toxicity data, and Urdu–English parallel text across law, medicine, finance, news, government and colloquial registers.

Deep

OCR, documents and vision

Printed Nastaliq and handwritten forms, receipts, prescriptions and ledgers with field-level ground truth; Urdu-labelled street, retail and document imagery; consented face and liveness capture. See image & video data.

Specification

Writing a Urdu spec that survives QA

Most Urdu projects that disappoint were under-specified. These decisions belong in writing before recording starts.

How quota sampling works

Fix the script policy

Urdu script, Roman Urdu, or both; how English tokens are written (source script vs transliteration); whether diacritics (aerab) are transcribed.

Write the code-switching convention

Language-span tags or not; treatment of English loanwords that are now Urdu; hybrid verbs like “download karna”. Two pages, agreed before QA.

State the register target

Conversational, formal, or a stated mix; whether Persianised vocabulary is in or out of scope for TTS and SFT.

Set quota axes

Age bands, gender, urban/rural, province, L1 background (native Urdu vs Punjabi/Pashto/Sindhi L1), device class — and how strict.

Define acoustic conditions

Telephony 8 kHz vs wideband; far-field and in-vehicle share; market and traffic noise; handset diversity.

Set the acceptance test

Held-out set from the same quota, WER target against a reference transcript, inter-annotator agreement floor on a 5% double-transcribed sample.

Who buys Urdu data

Urdu is bought in Karachi, Dubai, London, Toronto and San Francisco

Domestic demand from Pakistan's banks, telcos and government; diaspora demand from the UK, US, Canada, Gulf and Australia; and frontier-lab demand for South Asian coverage and evaluation.

Where and how we deliver

  • Voice agents and IVR — banks, telcos, utilities and government helplines in Pakistan; NHS, council and utility services in the UK where Urdu is a top non-English language
  • LLM localisation and safety — Urdu SFT, RLHF and red-team data for assistants that must handle Urdu script and Roman Urdu
  • KYC and document AI — Nastaliq OCR for CNIC, utility bills, prescriptions and ledgers; consented face and liveness data
  • Speech translation and interpreting — healthcare, legal and immigration settings in Canada, the US, the UK and Australia
  • Hindi systems — Urdu speech as an acoustic supplement for Hindi ASR, with measured transfer

Answers

Questions buyers ask about Urdu data

Ready-made: Conversational Urdu Speech (200–500 hours first delivery) and the Urdu portion of the Pakistani Telephony Corpus are licensable today with a free sample in one business day. Custom collection scales to several thousand hours over a programme from standing panels in every major city.

Yes. Roman Urdu text (chat, search, social, reviews) and Roman Urdu transcripts of speech are available, with a stated normalisation convention because Roman Urdu has no standard spelling. Most production text systems for Pakistan need Roman Urdu more than Urdu script.

Partly. Spoken Urdu and Hindi overlap heavily, so Urdu speech measurably improves Hindi ASR and vice versa. Text does not transfer because the scripts differ, and vocabulary diverges in formal registers. Our transfer study documents the WER deltas; ask for it.

Urdu is printed in Nastaliq, not Naskh. Letters stack diagonally, baselines slope and ligature shapes vary with context, so segmentation trained on Arabic fails. Our OCR sets carry Urdu-native ground truth with reading order and field labels.

Yes. Most of our licensing goes to teams outside Pakistan. English-language contracts under an agreed governing law, USD invoicing by default, W-8BEN-E for US payers, and delivery to your cloud region with a DPA. See Where we deliver.

Every contributor signs or records a plain-language Urdu consent granting perpetual, worldwide, sublicensable training rights including derivative models. The consent version and contributor pseudonym travel with each record, so counsel can trace any row to its signature.

Tell us what your Urdu model is getting wrong

Two lines — the task, the register, the acoustic conditions. You get a scoped collection design, a free sample and an honest timeline back, not a discovery-call funnel.

Average first response: under 6 business hours. NDAs signed same day.

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